Marketing Cloud User Support
For previously onboarded units: To request a new user, update an existing user, or deactivate a user, complete the Marketing Cloud Access Form.
For urgent matters regarding erroneous Marketing Cloud sends, complete the Email Incident Report Form.
For information on UMD brand consistency and standardized email practices, visit the Office of Marketing and Communication's Email Guidelines.
For more additional information about Marketing Cloud usage, visit the Marketing Cloud User Guide (requires a Global Protect VPN connection).
Email mc-support@umd.edu for technical support, onboarding information, general questions, or urgent matters.
Please contact Myriam Fuentes (myriamf@umd.edu), Office of Marketing and Communications Email Marketing Manager, for Maryland Brand questions.
Marketing Cloud
Contacts
- Email mc-support@umd.edu for:
- Onboarding information
- General technical support, including data extension uploads
- Email mc-urgent@umd.edu (with "URGENT" in the subject line) for:
- Critical matters regarding erroneous Marketing Cloud sends
- Assistance with last-minute email sends.
- Please contact Myriam Fuentes (myriamf@umd.edu), Office of Marketing and Communications Email Marketing Manager, for Maryland Brand questions.
Resources
- For previously onboarded units: To request a new user, update an existing user, or deactivate a user, complete the Marketing Cloud Access Form.
- For information on UMD brand consistency and standardized email practices, visit the Office of Marketing and Communication's Email Guidelines.
- For more additional information about Marketing Cloud usage, visit the Marketing Cloud User Guide (requires a Global Protect VPN connection).
- Download the SFMC Email-Sending Checklist
Project Goals and Impact
The initiative aims to centralize communication with all university and external audiences using a robust tool in a single platform, creating increased visibility of communications across all audience segments.
Leveraged by various initiatives, Marketing Cloud enhances prospect recruitment and supports student success through targeted email automation, streamlines audience creation via live integrations with Salesforce data, and aligns mass email approval processes.